Scale Engine

Expansion

The Scale Engine helps you grow beyond your initial market. It analyzes market readiness across 60+ countries, manages localization workflows, recommends geo-specific pricing strategies, handles currency conversion complexities, and provides portfolio-level analytics when you operate multiple apps. Each expansion decision is backed by data from the Discovery and Measure Engines, giving you confidence that a new market is worth the investment.

Key Features

Market Readiness Scoring
Every country receives a readiness score based on category demand, competition density, monetization potential, and localization effort. Prioritize markets that offer the best ROI.
Localization Management
Manage translations, cultural adaptations, and store listing variations from a single interface. Track localization progress by language and review completion status.
Geo-Specific Pricing
Get pricing recommendations adjusted for local purchasing power, competitor pricing, and App Store tier constraints. Supports all Apple and Google pricing tiers.
Currency Conversion
Normalize revenue across currencies for accurate global reporting. Track exchange rate impacts on revenue and get alerts when rate shifts affect your metrics.
Portfolio Analytics
When you run multiple apps, the portfolio view aggregates revenue, users, and growth across your entire business. Identify which apps to invest in and which to sunset.
Expansion Playbooks
AI-generated step-by-step guides for entering a new market. Covers localization checklist, pricing strategy, launch timeline, acquisition channels, and success metrics.

API Examples

All endpoints require an Authorization: Bearer YOUR_API_KEY header. The base URL for all requests is https://api-v2.appflow.ai.

GET/v1/market/analysis

Get a detailed market analysis for a specific country. Returns market size estimate, top competitors, average subscription pricing, user acquisition cost benchmarks, and an overall readiness score.

cURL
curl -X GET "https://api-v2.appflow.ai/v1/market/analysis?app_id=app_xxx&country=JP" \
  -H "Authorization: Bearer YOUR_API_KEY"
GET/v1/geotrends

Retrieve geographic performance trends for a metric over a time period. Visualize how revenue, installs, or engagement varies across countries and identify emerging markets.

cURL
curl -X GET "https://api-v2.appflow.ai/v1/geotrends?app_id=app_xxx&metric=revenue&period=30d" \
  -H "Authorization: Bearer YOUR_API_KEY"
GET/v1/currency/recommendations

Get localized pricing recommendations for all target countries based on a base country. Returns suggested price tiers, purchasing power adjustments, and competitor price comparisons.

cURL
curl -X GET "https://api-v2.appflow.ai/v1/currency/recommendations?app_id=app_xxx&base_country=US" \
  -H "Authorization: Bearer YOUR_API_KEY"
GET/v1/playbook

Retrieve an AI-generated expansion playbook for a target country. Includes a localization checklist, pricing strategy, recommended launch timeline, top acquisition channels, and KPIs to track.

cURL
curl -X GET "https://api-v2.appflow.ai/v1/playbook?app_id=app_xxx&target_country=DE" \
  -H "Authorization: Bearer YOUR_API_KEY"
GET/v1/portfolio/analysis

Get a portfolio-level analysis across all apps in a project. Returns aggregated revenue, user counts, growth rates, and per-app performance breakdowns with investment recommendations.

cURL
curl -X GET "https://api-v2.appflow.ai/v1/portfolio/analysis?project_id=proj_xxx" \
  -H "Authorization: Bearer YOUR_API_KEY"

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