Acquire
Attribution, ASO keywords, ad budget optimization, deep links, and fraud detection
Daily Installs
594
+12.8%
vs last periodAvg CPI
$2.78
-8.2%
improvingBlended ROAS
2.6x
+4.1%
vs last periodFraud Blocked
3.2%
-1.4%
decreasingDaily Installs
CPI by Channel (cents)
Channel Performance
| Channel | Spend (7d) | Installs | CPI | ROAS | D7 Ret | pLTV | Status |
|---|---|---|---|---|---|---|---|
| Facebook Ads | $4,280 | 1.5K | $2.85 | 2.8x | 28% | $12.40 | active |
| Google UAC | $3,100 | 969 | $3.20 | 2.1x | 22% | $9.80 | active |
| TikTok Ads | $1,850 | 949 | $1.95 | 3.4x | 32% | $14.20 | active |
| Apple Search | $2,400 | 585 | $4.10 | 1.6x | 35% | $18.50 | active |
Fraud Detection
| Time | Type | Publisher | Score | Decision | Reason |
|---|---|---|---|---|---|
| 14m ago | ctit | pub_x892 | 0.94 | reject | CTIT < 2s (1.2s) |
| 28m ago | click_spam | pub_k441 | 0.87 | reject | 142 clicks / 1 IP / 1h |
| 1h ago | device_farm | pub_m223 | 0.72 | review | 18 installs from /24 subnet |