Optimize
pLTV prediction, churn prevention, smart segments, personalization bandits, and experiment design
Median pLTV
$42.80
+6.2%
vs last periodChurn Risk Users
3.5K
-4.8%
decreasingActive Segments
12
Running Experiments
2
pLTV Trend (median, cents)
pLTV by Segment (cents)
Experiments
| Experiment | Type | Status | Control | Variant | Lift | Confidence | Users |
|---|---|---|---|---|---|---|---|
| Annual 40% Off vs 30% | pricing | running | 4.2% | 5.1% | +21.4% | 88% | 2.4K |
| Onboarding 3-step vs 5-step | ux | running | 28% | 34% | +21.4% | 91% | 6.8K |
| Push Timing: 9am vs 7pm | engagement | completed | 8.2% | 11.4% | +39.0% | 97% | 12.0K |
| Paywall Social Proof | conversion | completed | 24.8% | 26.1% | +5.2% | 72% | 8.4K |
Personalization Bandits
| Arm | Context | Impressions | Conversions | CTR | Weight | Status |
|---|---|---|---|---|---|---|
| Hero Image A | paywall_main | 12.4K | 3.1K | 25% | 0.42 | exploiting |
| Hero Image B | paywall_main | 8.2K | 1.9K | 23% | 0.28 | exploring |
| Hero Image C | paywall_main | 4.1K | 1.1K | 26% | 0.30 | exploring |