Acquire
Configure attribution waterfall, ad network integrations, and postback events
Attribution Rate
96.2%
+1.4%
vs last periodWaterfall Steps
5 active
Networks Connected
4 / 6
Match Confidence
0.84 avg
+3.2%
vs last periodAttribution Waterfall
Configure the order in which attribution methods are tried. Each install walks through the waterfall top-to-bottom until a match is found.
1
Apple AdServicesdeterministic
Apple's privacy-preserving attribution framework
Window
30 days
Match Rate
42%
2
Google Install Referrerdeterministic
Play Store install referrer API
Window
90 days
Match Rate
28%
3
SKAdNetwork 4.0aggregated
Apple's crowd-anonymity attribution
Window
24-48h
Match Rate
18%
4
Device Fingerprintprobabilistic
Probabilistic matching via device signals
Window
24h
Match Rate
8%
5
Click-Through (UTM)deterministic
URL parameter-based web-to-app attribution
Window
7 days
Match Rate
3%
6
Self-Reportedsurvey
'How did you hear about us?' survey
Window
on install
Match Rate
1%
Network Integrations
📘Facebook Ads
connectedLast sync2m ago
Eventsinstall, purchase, subscribe
Postbacksenabled
🔵Google Ads
connectedLast sync5m ago
Eventsinstall, purchase
Postbacksenabled
🎵TikTok Ads
connectedLast sync8m ago
Eventsinstall, purchase, subscribe
Postbacksenabled
🍎Apple Search Ads
connectedLast sync12m ago
Eventsinstall, subscribe
Postbacksdisabled
👻Snap Ads
disconnectedLast syncnever
Events—
Postbacksdisabled
𝕏Twitter Ads
errorLast sync3h ago
Eventsinstall
Postbacksdisabled
Live Attribution Feed
| Time | User | Method | Source | Campaign | Ad Group | Creative | Confidence |
|---|---|---|---|---|---|---|---|
| 32s ago | usr_a8f2... | Apple AdServices | Facebook Ads | spring_retention_v3 | lookalike_whale | video_calm_30s | 98% |
| 1m ago | usr_c4d1... | Google Referrer | Google UAC | uac_auto_subscribe | auto_target | auto_generated | 95% |
| 2m ago | usr_e7b3... | SKAdNetwork | TikTok Ads | tiktok_q1_2026 | interest_health | ugc_sleep_tips | 72% |
| 3m ago | usr_f1a9... | Fingerprint | Instagram Ads | ig_stories_promo | retarget_30d | carousel_features | 64% |
| 5m ago | usr_b2c8... | UTM Click | Blog Post | organic_seo | — | — | 88% |
Postback Events
| App Event | Mapped To | Networks | Window | Status |
|---|---|---|---|---|
| install | af_install | FacebookGoogleTikTokApple | 30d | active |
| trial_start | af_start_trial | FacebookGoogleTikTok | 7d | active |
| subscribe | af_subscribe | FacebookGoogleTikTokApple | 30d | active |
| purchase | af_purchase | FacebookGoogle | 30d | active |
| cancel | af_cancel_sub | Facebook | 90d | paused |