Acquire
AI-powered budget allocation and spend optimization across channels
Weekly Spend
$11,630
+4.2%
vs last periodBlended ROAS
2.6x
+8.1%
vs last periodAI Savings
$3,060/mo
Pending Actions
4
AI Budget Recommendations
rebalancehigh priority91% confidence
Shift $800 from Google UAC to TikTok Ads
TikTok shows 3.4x ROAS vs Google's 2.1x with 38% lower CPI. Projected impact: +186 installs/week, +$2,640 incremental revenue.
Google UAC
$3.1K $2.3K
TikTok Ads
$1.9K $2.6K
+$2,640/wk
increasehigh priority87% confidence
Increase Apple Search Ads by $600 for branded terms
Branded search CPI is $1.20 (vs $4.10 avg) with 82% conversion rate. Competitors bidding on your brand terms — defend position.
+500 installs/wk
pausemedium priority84% confidence
Pause Google UAC 'broad_auto' ad group
This ad group has 0.8x ROAS over 14 days with $420 spend. It's attracting low-intent users with 8% D7 retention vs 22% channel average.
Save $420/wk
testmedium priority68% confidence
Test Snap Ads with $500/wk budget
Competitor analysis shows 3 of top-5 competitors running Snap campaigns. Similar audience demographics to your TikTok successes. Low competition = cheaper CPIs.
Est. 200 installs/wk
Current Budget Allocation
Facebook Ads
$4.3K (36.8%)
2.8x ROAS
Google UAC
$3.1K (26.7%)
2.1x ROAS
Apple Search
$2.4K (20.7%)
1.6x ROAS
TikTok Ads
$1.9K (15.9%)
3.4x ROAS
Budget Constraints
Monthly Total$12,000 / $15,000
Per-Channel Max$5,000 / $5,000
Test Budget$500 / $2,000
CPI Ceiling$4.10 / $5.00