Optimize

Smart segments, audience builder, and AI-powered user grouping

OverviewLTV ModelsChurn PreventionSegments
Active Segments
6
Total Segmented
12.9K
Smart (Auto)
5
Used in Campaigns
9

Segment Builder

AVAILABLE FIELDS

User
countrydevice_modelos_versionlanguageinstall_datesource
Subscription
subscription_statussubscription_tiertrial_dayrenewal_datetotal_revenuepredicted_ltv
Engagement
d7_sessionsd30_sessionslast_sessiononboarding_completepush_opt_incontent_saves
Prediction
churn_probabilityconversion_probabilityltv_segmentengagement_score

Active Segments

High-Value Subscribers

smartauto-sync
3.6K+4.2%synced 2m ago
subscription_status is activepredicted_ltv > $50d30_sessions > 15
Used in:Paywall A/B testPush campaignRetention flow

Churn Risk — High

smartauto-sync
842-8.1%synced 5m ago
churn_probability > 0.7subscription_status is activelast_session > 7 days ago
Used in:Win-back emailDiscount offer

Trial Users — Day 3-7

smartauto-sync
1.2K+12.4%synced 1m ago
subscription_status is trialtrial_day between 3-7onboarding_complete is true
Used in:Conversion pushFeature highlight

Organic Whales

smartauto-sync
186+2.1%synced 8m ago
source is organictotal_revenue > $100referrals > 0
Used in:Referral programBeta access

Power Users — No Subscription

smartauto-sync
2.8K+6.8%synced 3m ago
d30_sessions > 20subscription_status is nonecontent_saves > 5
Used in:Paywall targetingPremium trial offer

Lapsed Premium (90d)

static
4.2K+1.2%synced 1h ago
subscription_status is expiredlast_subscription_end < 90 days agototal_revenue > $20
Used in:Win-back campaign