Optimize
Churn risk segments, automated interventions, and AI-powered retention strategies
At-Risk Users
3.5K
-4.8%
decreasingInterventions Active
8
Revenue Saved (30d)
$24,180
+18.2%
vs last periodAvg Time to Churn
18 days
-12.0%
earlier detectionChurn Risk Trend (at-risk users)
Risk Segments & Interventions
70%
risk
Trial Abandoners
2.9K users
No D3 sessionOnboarding incompleteNo push opt-in
Day 3 re-engagementactive
Reach
2.1K
Converted
420
CVR
20%
Trial expiry reminderactive
Reach
2.9K
Converted
294
CVR
10%
50% off first monthpaused
Reach
0
Converted
0
CVR
0%
12%
risk
Premium Monthly At-Risk
342 users
Session drop >40%Feature usage declineNo content saves 14d
Personalized content recactive
Reach
280
Converted
84
CVR
30%
New features showcaseactive
Reach
342
Converted
52
CVR
15.2%
20%
risk
Pro Plan Downgrades
178 users
Feature usage declineSupport tickets 3+Billing page visits
Proactive support reachactive
Reach
120
Converted
48
CVR
40%
Loyalty discount 20%active
Reach
178
Converted
36
CVR
20.2%
7%
risk
Yearly Renewal Risk
84 users
Support ticketsApp crashes 5+/wkRating <3 stars
Year in review + renewalscheduled
Reach
0
Converted
0
CVR
0%
Early renewal 25% offactive
Reach
84
Converted
21
CVR
25%
AI-Suggested Interventions
Deploy 'Year in Review' for yearly renewals
84 yearly subscribers renewing in 30 days. Showing personalized usage stats increases renewal by 18% based on similar apps.
Est. +15 renewals ($11,985 saved)86% confidence
A/B test push timing for trial abandoners
Current D3 push at 10am has 20% open rate. Data suggests 7-8pm would increase opens by 40% for this segment.
Est. +168 trial conversions/month79% confidence
Create premium feature teaser for minnows
42% of users never see premium features. A guided tour after D7 could convert 8% to trial starts.
Est. +672 trial starts/month74% confidence
Intervention Templates
Win-back Email Sequence
3-email drip campaign for lapsed users
Trigger: 14 days inactive12% success
Push Notification Nudge
Personalized content recommendation push
Trigger: Session drop >40%22% success
In-App Offer
Discount overlay on next app open
Trigger: Billing page visit18% success
Proactive Support Chat
AI-initiated support conversation
Trigger: 3+ support tickets35% success