Measure

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Conversion funnels, drop-off analysis, and AI-powered optimization suggestions

OverviewCohortsSubscriptionsRevenueFunnels
Overall CVR
10.8%
Funnel Steps
6
Saved Funnels
5
Biggest Drop
60%

Onboarding Funnel

App Open
20.0K
100%
Splash Screen
19.2K
96%
-4%
Sign Up / Login
14.8K
74%
-22.9%
Onboarding Q1
12.4K
62%
-16.2%
Paywall View
5.4K
27%
-20.6%
Trial Start
2.2K
10.8%
-60%

Saved Funnels

Onboarding → Activation
8.1%+1.2%
Trial → Paid
25.0%+3.4%
Content Discovery
34.2%-0.8%
Referral Flow
18.6%+2.1%

AI Funnel Insights

high

Biggest drop-off at Paywall View to Trial Start (60%). Consider testing a softer paywall with feature teaser.

high

Sign Up drops 22.9% of users. Users who skip sign-up and use guest mode retain 2x better.

medium

Push Permission could be better timed. Users who grant push have 3.2x higher LTV.

Build Custom Funnel

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COMMON EVENTS

app_openscreen_viewsign_uponboard_completepush_opt_inpaywall_viewtrial_startpurchasesubscribecancelsession_startcontent_savesharereferral_send