Measure

LOADING

Subscription lifecycle, MRR movement, state transitions, and recovery

OverviewCohortsSubscriptionsRevenueFunnels
MRR
$142.4K
Active Subscribers
4.9K
Net MRR Change (7d)
$2.5K
+1.0%
vs last period
Active Trials
1.8K

MRR Trend (30d)

MRR Movement (last 7 days)

New
+$2.8K
284 subs
Expansion
+$1.4K
89 subs
Reactivation
+$482
48 subs
Contraction
-$284
42 subs
Churn
-$1,982
198 subs
Net
+$2.5K

Subscription State Machine

Trial Active18.4%
1.8K
Paid Active38%
Trial Expired62%
Paid Active49.4%
4.9K
Grace Period4.2%
Cancelled3.8%
Grace Period2.1%
208
Paid Active68%
Billing Retry32%
Billing Retry0.7%
67
Paid Active45%
Expired55%
Cancelled8.9%
892
Reactivated12%
Expired88%
Expired20.5%
2.1K
Reactivated4%

Product Performance

ProductPriceActiveMRRTrial CVRRenewal RateAvg LifetimeChurn
Premium Monthly$9.99/mo2.8K$28.4K32%92%4.2mo4.2%
Premium Yearly$79.99/yr1.2K$96.1K28%88%1.8yr1.8%
Pro Monthly$19.99/mo892$17.8K18%85%3.1mo5.1%